{"id":226,"date":"2026-07-07T11:42:48","date_gmt":"2026-07-07T09:42:48","guid":{"rendered":"https:\/\/mmg.inera.it\/home\/?post_type=portfolio&#038;p=226"},"modified":"2026-07-07T12:06:36","modified_gmt":"2026-07-07T10:06:36","slug":"grande-brera","status":"publish","type":"portfolio","link":"https:\/\/mmg.inera.it\/home\/archives\/portfolio\/grande-brera","title":{"rendered":"Grande Brera"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/mmg.inera.it\/home\/wp-content\/uploads\/2026\/07\/Grande-brera-banner.png\" alt=\"Grande Brera app\" class=\"wp-image-227\" srcset=\"https:\/\/mmg.inera.it\/home\/wp-content\/uploads\/2026\/07\/Grande-brera-banner.png 640w, https:\/\/mmg.inera.it\/home\/wp-content\/uploads\/2026\/07\/Grande-brera-banner-300x188.png 300w, https:\/\/mmg.inera.it\/home\/wp-content\/uploads\/2026\/07\/Grande-brera-banner-480x300.png 480w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">L&#8217;app ufficiale della Pinacoteca di Brera e di Palazzo Citterio<\/h3>\n\n\n\n<p>Con l&#8217;apertura di <strong>Palazzo Citterio<\/strong>, il progetto <strong>Grande Brera<\/strong> amplia l&#8217;offerta culturale della <a href=\"https:\/\/pinacotecabrera.org\/\">Pinacoteca di Brera<\/a>, dando vita a un nuovo polo museale che unisce arte antica, moderna e contemporanea nel cuore di Milano. L&#8217;app ufficiale accompagna i visitatori lungo questo percorso, offrendo un&#8217;esperienza digitale completa prima, durante e dopo la visita.<\/p>\n\n\n\n<p>Pensata per rendere l&#8217;esplorazione del museo ancora pi\u00f9 coinvolgente, l&#8217;app integra audioguide, percorsi tematici personalizzabili e una mappa interattiva che facilita l&#8217;orientamento all&#8217;interno degli spazi espositivi. Grazie alla tecnologia di riconoscimento visuale delle opere, \u00e8 sufficiente inquadrare un dipinto con la fotocamera dello smartphone per accedere immediatamente a informazioni, approfondimenti e contenuti dedicati. L&#8217;esperienza \u00e8 disponibile in italiano e inglese, garantendo un supporto intuitivo sia ai visitatori italiani sia al pubblico internazionale.<\/p>\n\n\n\n<p>L&#8217;interfaccia \u00e8 stata progettata per offrire una navigazione semplice e immediata, valorizzando il patrimonio artistico della Grande Brera attraverso contenuti multimediali e strumenti digitali che arricchiscono la visita. L&#8217;app rappresenta un punto d&#8217;incontro tra innovazione tecnologica e cultura, trasformando ogni percorso museale in un&#8217;esperienza pi\u00f9 immersiva, accessibile e coinvolgente.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Esplora la <strong>Grande Brera<\/strong> direttamente dal tuo smartphone. Scarica l&#8217;app ufficiale su <strong>App Store<\/strong> o <strong>Google Play<\/strong> e vivi un&#8217;esperienza digitale che ti accompagna alla scoperta della Pinacoteca di Brera e di Palazzo Citterio.<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=it.pinacotecabrera.app&amp;hl=it&amp;pli=1\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.inera.it\/wp-content\/uploads\/2019\/01\/download-google-play-store-logo-1024x301.png\" alt=\"\" class=\"wp-image-8049\" style=\"width:143px;height:42px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/apps.apple.com\/it\/app\/grande-brera\/id6738843740\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"72\" src=\"https:\/\/mmg.inera.it\/home\/wp-content\/uploads\/2026\/07\/app-store.png\" alt=\"\" class=\"wp-image-216\" style=\"width:150px;height:auto\"\/><\/a><\/figure>\n<\/div>\n","protected":false},"featured_media":0,"template":"","class_list":["post-226","portfolio","type-portfolio","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - 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